All posts tagged: trend

Gucci & Its Ever-Growing Relevance in 2017

If I could crown a fashion house for being able to embrace change, whilst still remaining relevant and true to itself, then I would happily crown Gucci as the winner. It’s increasingly become hard it seems, to take over a brand, revamp its image and receive positive appraisal. Or at least the last few years say so as many Creative Directors fail to stay longer than 3 years as sales and show response have been nothing short of mediocre. I won’t be naming any names in that category but I will say that Gucci have been going anywhere but down. Sure. The Gucci woman today is different to previous generations but somehow it just works. Sexy woman becomes eclectic geek chic because…why can’t a sexy woman be smart anyways? And dress well? Here, I’m dissecting the brand’s continuing success if you will – in snapshots of what makes Gucci so talked about and coveted, even amongst the youth; especially amongst the youth. The ‘GG’ Logo Makes For A Great Design If there is something to own by Gucci, then it is the belt. …