All posts tagged: opinion

Talk: How I feel about the proposed ‘See Now, Buy Now’ structure

Article/Source of Discussion (but not limited to):* How will ‘See Now, Buy Now’ fashion shows affect beauty brands? – Fashionista Karl Lagerfeld on the State of Fashion: ‘It’s a Mess’ – BoF Burberry announces a See Now/Buy Now system for new collections – NY Times Gucci rejects See Now Buy Now fashion calendar – Vogue The Current State of Fashion – See Now, Buy When? – The Fashion Law *There are many, many more articles surrounding this debate¬†as of now.   Where many Creative Directors have been coming and going in the past year, the possible new proposal of a See-Now, Buy-Now¬†operation has certainly rattled the Fashion Industry more than ever. This is a new type of visionary that isn’t just affecting one brand but effectively, all of the luxury market even if only a few have agreed to it. Notably, Burberry and Tom Ford have taken to the idea and already confirmed that they’d adhere to the calendar starting from next season. But as the question goes: how will it even work? It’s a …