Thank you for being interested in knowing more about this space and me.
My name is Judy.
But some of you may know me as Hoi Yin which I sometimes like to refer to as my ‘professional name’ although actually, it’s my Chinese (birth) name. I know – confusing! But it explains the domain name which I’ve now revealed is definitely eponymous. In case you were ever wondering, Hoi 海 means ocean and Yin 燕 means swallow (bird). The older I get, the more I realise how fitting the name is for me since I value my freedom hugely! Even if I’m not travelling, my mind is constantly going places so being creative helps a lot to nurture that energy.
I graduated in BA (Hons) Fashion Design from the University for the Creative Arts, Rochester in 2014 with a 2:1. In truth, I was 1% off from a First which at the time, was gutting however I’ve turned it into a friendly reminder to always work hard – even for 1% progress. Weirdly (or not), I didn’t follow the fashion route. It was a big decision but for me, it felt like the right one. It wasn’t that I no longer loved fashion (I still do) but it was the sustainability of the model or lack of, that I felt didn’t align with me and my values as a designer. I needed to think about what I was contributing – a problem or a solution?
Today, I am working as a Marketing and Communications Officer for a small theatre company. It’s not my end goal but I’m getting closer and continue to absorb everything around me like a sponge. I sometimes get to create some cool graphics too whether it’s a new event flyer or social media post with no one to teach but myself. Constant trial and error. Constant self-critique. The ultimate dream is to work with other like-minded creatives one day.
I have a keen eye for colour and texture and always look to use them in a playful nature. Somehow, this seems to translate across all my creative projects whether it’s painting, photography or even how I dress!
Some of my (made-up) mantras include…
This could be a really good idea or a really bad idea…let’s try it out.
Process to progress.
All creative things aside, my tutor at university who I am nicknaming ‘M’ told me I had a real knack at writing after submitting a couple of reflective statements throughout the year. I wasn’t convinced at first but his words became of encouragement. Since then, I created this blog to share, create and communicate with you all my passions, my thoughts, my perspective. Enjoy!